DBCPL’s Corporate Social Responsibility (CSR) policy, reflects its ongoing commitment to sound business practices to create value both for Company and community, around its area of operations.
The CSR Policy and programs move away from one time philanthropic activities towards long term projects which, are in alignment with the guidelines set forth in section 135 & Schedule VII of the Companies Act, 2013.
The ongoing CSR program “Our Road Our Lives” runs over three years (2017-2020). The program is divided into the 4 E’s of Road Safety – Education, Engineering, Enforcement and Emergency.
The Education component of the program is being implemented by our NGO partner Magic Bus. The project builds on the Magic Bus tested life skills framework to deliver impact-focused road safety messaging to promote road responsible behaviors. The program targets India’s most vulnerable road users ie rural youth and adolescents.
The project is being implemented across 12 Villages on the 142 km Dewas Bhopal Corridor.